Mobile7 min read
Mobile App Performance: The Metrics That Matter
App charts show vanity metrics. Downloads, MAU, session length. User retention predicts revenue. Retention is driven by performance. Here's what metrics actually matter.
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Mobile7 min read
Building Mobile Apps for Emerging Markets
Half the world uses 2G or 3G. Devices cost $50-150. Standard apps fail. Emerging market growth requires rethinking everything. Design for constraints, not features.